Adidas signs $1.2 billion partnership with Manchester United

Manchester United and Adidas are extending its their apparel-sponsorship contract in a colossal $1.2 billion deal that lasts for another decade.

Manchester United named world's most valuable football brand - with Arsenal, Chelsea and Tottenham all in the top 10, London Evening Standard

Manchester United become football's first $1BILLION brand - despite two trophyless seasons - Mirror Online

Manchester United Signs $1.2B Kit Deal with adidas for the Next Decade – Vipi Kenya

Adidas Signs £900 Million Shirt Deal With Manchester United - BNN Bloomberg

Real Madrid confirm US$1.2bn Adidas extension - SportsPro

Manchester United named football's most valuable brand – Public Radio of Armenia

Business, Technology

Manchester United, Adidas extend official partnership in $1b deal - The Busby Babe

Fashion Stories of the Week: August 4