Bait-and-switch Media

Bait-and-switch Media refers to various trolling pictures and videos that trick a user into viewing unexpected content, usually through fake linking, misleading thumbnails or titles and other duping techniques. While the Rickroll is one of the oldest and most well-known examples, others can include more nefarious switches with links to sites that cause computer viruses, shock sites or other NSFW media, so long as the intention is to trick an unsuspecting user into viewing something unintended.

Bait and Switch Still a Favorite Policy for Many Seafood Restaurants

Children's Museum bait and switch: Reader

An antibody-based molecular switch for continuous small-molecule biosensing

Bait and Switch: The (Futile) Pursuit of the American Dream

Harmful Effect of Queerbaiting in Marketing and Media

Review: Was Van Morrison's San Diego concert a celebration of classics, a classic bait-and-switch, or both? - The San Diego Union-Tribune

Bait and Switch: The (Futile) Pursuit of the American Dream: Ehrenreich, Barbara: 9780805081244: : Books

Roseanne' Reboot Wraps A Bait-And-Switch First Season : NPR

Bait and Switch: The Fraud Crisis in the Seafood Industry - The Atlantic

Bait and switch': Liz Cheney book tears into Mike Johnson over pro-Trump January 6 brief, Books

Dallas Mayor Switches to G.O.P from Democratic Party - The New York Times