Leon Edwards makes Colby Covington pay for vile trash talk by beating him up in front of Donald Trump at UFC 296

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Leon Edwards maintained focus despite Colby Covington's personal insult: 'Shut it all off for 25 minutes

Real Take: It's the fighters that have to promote themselves leveraging the brand of UFC. The casuals love a bad blood, outspoken fighters or trash talk. The ufc can't fake an altercation

UFC 296: Questions raised on trash talking in MMA after Colby Covington's crass comment - BBC Sport

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