Whitney Houston's Estate & Legacy: Can Primary Wave Transform It? – Billboard

A decade after Whitney Houston's death, her legacy will get a major refresh (including a biopic movie) and her estate will see its revenue turbo-charged — thanks to its partnership with Primary Wave.

7 Years After Her Death, Whitney Houston Estate Unveils Slew Of New Projects : NPR

Primary Wave

Hear Whitney Houston and Kygo's Steve Winwood 'Higher Love' Cover

New Whitney Houston Albums, Perfume & Cosmetics Lines, & More To Launch in 2023 Celebration of Her 60th Birthday, Estate Confirms - That Grape Juice

Whitney Houston 60 Celebrations at W Hollywood

Whitney Houston's Estate & Legacy: Can Primary Wave Transform It? – Billboard

Primary Wave Scores Majority Stake in Prince's Estate

After Whitney Houston's Tragic Death at 48, Her Music Lives On; Estate Quadrupled Last Year - WomenWorking

Naomi Ackie to Play Whitney Houston in Biopic 'I Wanna Dance With Somebody' – The Hollywood Reporter

Primary Wave on Instagram: Our very own @whitneyhouston is a finalist for Top Gospel Album (“I Go to the Rock: The Gospel Music of Whitney Houston”) at this year's Billboard Music Awards!

Behind Another Management Company's Big Year, From Blondshell To Horsegirl

Whitney Houston - Wikipedia