IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction

IHOP to IHOb taste testing: Breakfast food restaurant promotes burgers

What happens now with IHOP's name change campaign?

Wendy's Is Trolling IHOP On Twitter After Changing Its Name To IHOb

IHOP Burger-Boasting Name Change Sparks Big-Time Roasting Online, FN Dish - Behind-the-Scenes, Food Trends, and Best Recipes : Food Network

Everyone Is Trolling IHOP For Going From Pancakes To Burgers, And No One Is As Savage As Wendy's

IHOP Causes a Social Media Sensation with Temporary Name Change - McGraw-Hill Introduction to Business

IHOP Finally Revealed Its New Name And This Is Exactly What I'd Expect On A Monday

IHOb goes back to IHOP, says it 'faked it to promote new burgers

IHOb: Blunder—or Brilliant? Is there really such a thing as bad press?

IHOP: Fake name change to IHOb was a success

IHOP admits it 'faked' IHOb name change to promote new burgers

IHOP's change to IHOb has people talking

After teasing a name change, IHOP says b is for burgers

Let's break down the rebranded IHOP (IHOb?) homepage

A Sentiment Analysis of IHOP's Savvy “IHOb” Campaign, by Pierre DeBois