How Hello Kitty Harnessed The Power Of Cute To Build A Multi

The Drum's series looking into the weird and wonderful origins of some of the world’s best-known brands brings a deep dive into the colourful history of Hello Kitty, exploring how the button-eyed totemic character went on to become one of the most recognisable brands on the planet alongside McDonald’s and Coca-Cola.

Shop the Hello Kitty & Friends 5-Pack Plush Figure Collection at Ubuy India. Includes 5 soft dolls, featuring Hello Kitty. Perfect for Hello Kitty

Hello Kitty & Friends 5-Pack Plush Figure Collection with 5 Soft Dolls, Includes Hello Kitty

How Hello Kitty Took Over the World (and Our Hearts)

How Did Hello Kitty Become One of the Biggest Media Franchises of All Time?

Sonix x Sanrio Case for iPhone 14 Plus, Compatible with MagSafe, 10ft Drop Tested

How Hello Kitty Went From Cute to $7 Billion Phenomenon

Seriously Cute: Six Artists Harnessing the Power Dichotomy of Cuteness

Hello Kitty, We called Hello Kitty to chat about gender equality. ☎️🎀 Check it out: #HelloGlobalGoals, By UN Women

CUTE - a major new landmark exhibition exploring the irresistible force of cuteness in contemporary culture. - FAD Magazine

How Hello Kitty Took Over the World (and Our Hearts)

How Hello Kitty Took Over the World (and Our Hearts)

How Hello Kitty Went From Cute to $7 Billion Phenomenon

How Hello Kitty Harnessed The Power Of Cute To Build A Multi-billion Dollar Brand