PDF) Services Marketing: People, Technology, Strategy; 9th edition

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and

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SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (NINTH EDITION): Jochen Wirtz, Christopher Lovelock: 9781944659790: : Books

PDF) Services Marketing: People, Technology, Strategy, 9th edition

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PDF) Services Marketing: People, Technology, Strategy; 9th edition