Player's menthol move

Imperial Tobacco will add to its Player’s cigarette range with the launch in early August of Player’s Menthol – available in Super King Size 19s that retail at £6.49. Price-marked packs will also be available for a limited time at £6.25, while stocks last. The introduction of Player’s Menthol reflects the growing number of adult smokers who seek a quality-blend menthol cigarette at a value price point, said Madeleine Pearce, senior brand manager. “Menthol remains

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