Political campaigns embrace streaming for midterm ads - Protocol

The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.

IAB Annual Report 2022

Fight over online political ads heats up ahead of midterms - POLITICO

Digital TV ads will flood living rooms during 2022 midterms

Six of the most notable, egregious and ridiculous Kansas campaign ads for the midterm election - Kansas Reflector

Midterm TV Political Ad Spending: Stations Cash in on Primary Season – The Hollywood Reporter

Midterm-Election Ad Spending Poised to Soar as Streaming TV Attracts Campaigns - WSJ

Targeted Programmatic Advertising for the 2022 Midterm Campaigns — Viant

13 ads that define these midterm elections - The Washington Post

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