H&M's virtual Roblox Loooptopia game promotes fashion circularity

H&M has partnered with online game platform, Roblox to create an immersive game in the metaverse to encourage circularity.

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H&M Launches 'Loooptopia' On Roblox With Emphasis On Circularity

Karin Brinck on LinkedIn: #hmchangemakerslab

Karin Brinck on LinkedIn: #hmchangemakerslab

H&M launches immersive gaming experience 'Loooptopia' on Roblox

Beyond pester power: Tween retail — GDR

H&M's Loooptopia: New routes to brand engagement

H&M Launches Immersive Fashion Gaming Experience

H&M Heads To Roblox To Gamify Sustainability 01/04/2023

H&M Gamifies Circular Fashion With Metaverse-Like Experience on Roblox

H&M connects on and offline worlds with new gaming experience on Roblox

Karin Brinck posted on LinkedIn

Full article: Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands

H&M Gamifies Circular Fashion With Metaverse-Like Experience on Roblox

H&M is promoting sustainability in the metaverse - Glossy