Miami F1 race sponsor Hard Rock to create man-made beach

Hard Rock Int'l is joining the F1 Miami race as its first founding partner, and the headline asset is a beach club that will have pools and cabanas mere feet from a turn on the track. Terms are not being disclosed for the deal, and Hard Rock is a natural partner for the event because it is already the naming-rights partner of the Dolphins’ Hard Rock Stadium, where the race is being held. The nearly 24,000-square-foot Hard Rock Beach Club will be near Turns Nos. 11, 12 and 13, and it will include pools, two levels of cabanas and musical performances, surrounded by a man-made beach. The price to access the club was not available. Other assets include traditional TV-visible signage. The Seminole Hard Rock Hotel & Casino Hollywood and its The Guitar Hotel, will host an official kickoff party for race weekend. Hard Rock recorded a light show on the face of The Guitar Hotel as part of today’s announcement and is promising to bring globally recognized musical performances to race weekend. The name of the race is the F1 Crypto.com Miami Grand Prix, and the Dolphins have set up a separate entity called South Florida Motorsports to run it. NASCAR’s Homestead Miami Speedway and sponsor Ally created a similar space at that track a couple years ago, though it was further away from the actual race track.

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