Top Twitch Streamers Show How Evolution of 'Just Chatting' Can Grow Brand – ARCHIVE - The Esports Observer

Tim “TimTheTatman” Betar starts his stream the same way every day. Turning on his camera after playing an intro video montage, the hefty, heavily tattooed influencer begins a daily conversation with his viewers filled with memes, banter, donations, and videos. It’s Betar’s way of slowly working his way into the broadcast without necessarily playing a

Bit by (Twitch) Bit: “Platform Capture” and the Evolution of Digital Platforms - William Clyde Partin, 2020

Monetization in online streaming platforms: an exploration of inequalities in Twitch.tv

Prevalence and strategies of energy drink, soda, processed snack, candy and restaurant product marketing on the online streaming platform Twitch, Public Health Nutrition

TWITCH, 'JUST CHATTING' & ESPORTS

Esports Archives, Page 5 of 6

PDF) Community Grievances, Personal Responsibility, and DIY Protection: Frustrations and Solution-Seeking Among Marginalized Twitch Streamers

Full article: Parasocial cues: The ubiquity of parasocial relationships on Twitch

Brain Sciences, Free Full-Text

What the Top “Just Chatting” Streamers Reveal About Twitch's New Category – ARCHIVE - The Esports Observer

Why investing in esports may be a good idea in the era?