The Six Contextual Types of Rewards in Gamification - Yu-kai Chou

Make your Gamified Experience Rewarding Everyone wants rewards, right? But so often, companies failed to use rewards to incentivize their users or customers to take a specific action. Here I'll cover six different types of rewards that companies are using to build their customer base and develop engaged users and customers, and we'll look at how you

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Investigating the effect of gamification elements on bank customers to personalize gamified systems - ScienceDirect

Yu-kai Chou on LinkedIn: The Six Contextual Types of Rewards in Gamification