The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022

The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022

American Marketing Association on LinkedIn: “They're So Entitled!” How Some Consumers Use High Price Tags to Justify…

You Don't Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals

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The contribution of self‐disclosure to promotional response: Examining the roles of deservingness and social class

Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies

PDF) EXPRESS: The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products

You Don't Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals

Can a Rude Waiter Make Your Food Less Tasty? Social Class Differences in Thinking Style and Carryover in Consumer Judgments

80809 PDFs Review articles in SOCIAL RESPONSIBILITY

Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies

Inflation's Impact on eCommerce

Marketing strategies must shift as consumers become more price-sensitive now than pre-pandemic

You Don't Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals

PDF) EXPRESS: The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products