Cross-platform communication and context: assessing social media

Setting the future of digital and social media marketing research: Perspectives and research propositions - ScienceDirect

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Everything You Need to Know About Social Media Algorithms

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The Role of Social Media Content Format and Platform in Users' Engagement Behavior - Hamidreza Shahbaznezhad, Rebecca Dolan, Mona Rashidirad, 2021

Cross-platform communication and context: assessing social media engagement in Public Diplomacy

PDF] Social media advertising platforms: a cross-cultural study

The language of opinion change on social media under the lens of communicative action

Step-by-Step Guide on Creating a Cross Platform Social Media Strategy

Uncovering the role of social media and cross-platform applications as tools for knowledge sharing