Prada's Candy Crush fragrance campaign drives sales bounce, 1,800% traffic growth

For Prada Fragrance's foray into the casual gaming space via a new Candy Crush campaign, the payoff has been sweet.

Brett Nowak on LinkedIn: Prada's Candy Crush fragrance campaign drives sales bounce, 1,800% traffic…

Prada Group sales increased by 41% last year

Chad Johnson on LinkedIn: Prada's Candy Crush fragrance campaign drives sales bounce, 1,800% traffic…

Devon M. Taylor, M.Ed. on LinkedIn: Prada's Candy Crush fragrance campaign drives sales bounce, 1,800% traffic…

Shop Candy Eau de Parfum Travel Spray by Prada at Sephora. This warm gourmand perfume ignites the imagination.

Candy Eau de Parfum Travel Spray

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Amber Bezahler on LinkedIn: Prada's Candy Crush fragrance campaign drives sales bounce, 1,800% traffic…

Prada Candy Sugar Pop Eau de Parfum, 1.7 oz.

Road Billboard: FASHION WEEK: Prada Candy perfume billboard

Glossy Pop Newsletter: In 2023, expect a body-care boom