Why Walmart entering Roblox is a lesson in metaverse marketing

Walmart is hitting the metaverse by launching virtual experiences in Roblox. That

Walmart launches metaverse experiences in Roblox

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Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy - ScienceDirect

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Inside bizarre Walmart in the metaverse aiming to draw in 'young users' with 'free toys

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Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy - ScienceDirect