Gucci holds Asia's first cruise collection show at Seoul royal palace

One of South Korea’s most significant cultural heritage sites turned into a runway for Italian fashion house Gucci on Tuesday night. Gucci showcased its 2024 cruise collection in front of Geunjeongjeon, the main hall of Gyeongbokgung, marking the first Gucci show in South Korea. It was also Gucci’s first ever cruise collection show in Asia. The 15-minute runway show kicked off with an appearance from top

Gucci's love affair with historical places leads to show at Gyeongbokgung

Inside Gucci's first major show in South Korea

Gucci's love affair with historical places leads to show at Gyeongbokgung

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