Forever 21 brand to shed image of 'fast fashion' as it returns to Japan

U.S. fashion chain Forever 21 re-entered the Japanese market on Feb. 21 with plans to reinvent itself after pulling out of the country four years ago amid criticism and competition from internet shopping. 

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View of a store of Forever 21 to close down on the West Nanjing Road in Shanghai, China, 21 May 2019. A growing number of foreign fast fashion brand Stock Photo - Alamy

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View of a store of Forever 21 to close down on the West Nanjing Road in Shanghai, China, 21 May 2019. A growing number of foreign fast fashion brand Stock Photo - Alamy

Forever 21 brand to shed image of 'fast fashion' as it returns to Japan

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