Crushing It: Lessons in Gaming Activations from Ten Years of Candy Crush

Little Black Book, As the iconic mobile game turns ten and launches a nifty new Sonic the Hedgehog tie-in, Jennifer Sharp, vice president of mobile partnerships, Activision Blizzard King, tells Laura Swinton what Candy Crush can teach us about impactful gaming partnerships

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Candy Crushing It - King's 10-Year Reign

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