NBA launches in-season tournament to boost interest

Someone recently asked San Antonio coach Gregg Popovich about the chances the Spurs and rookie Victor Wembanyama have of winning the NBA Finals this year. Popovich politely laughed. 

NBA teams launching activations, promotions around In-Season Tournament

The Ringer's Guide to the NBA In-Season Tournament - The Ringer

NBA in-season tournament to debut in 2023/24 - SportsPro

NBA's Inaugural In-Season Tournament Accomplished Its Mission And Then Some

The NBA In-Season Tournament: A Case Study in Successful Product Design

What are your thoughts on the NBA In-Season Tournament? : r/lakers

There's a lot of money at stake in the NBA In-Season Tournament. For 2-way players, it's a whole lot – WKRG News 5

Can NBA In-Season Tourney Deliver? - Front Office Sports

NBA's In-Season Tournament set to begin, giving teams another trophy shot - The Columbian