Game on, stream on: Marketers reach gamers on CTV while they play

A new study U.S. adult surveys U.S. mobile gamers to glean insights into how this group games and what kinds of ads they are drawn to.

Reaching the Game Viewing Audience - EXACTA

Instead of Advertising in Videogames, These Companies Asked: 'Why Not Make Our Own?' - WSJ

Study: Gamers Are Big FAST Viewers, Streaming Subscribers 04/18/2023

13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Game Marketing Strategies to Reach Gamers - Juicer Social

Wait, Netflix Has Games?' Streaming Giant Plans New Videogames Based on Its Hit Series Like 'Wednesday' and 'Black Mirror' - WSJ

tvScientific launches CTV ad solution for games industry - Digital TV Europe

43 Top Gaming Companies You Should Know 2023

50 Years of Gaming History, by Revenue Stream (1970-2020)

The connected TV gaming revolution, Adjust

How 's Twitch Makes Money

How to Start Live Streaming: The Beginner's Streaming Setup – Restream Blog

CTV has changed the marketing game, bringing brand and performance together

How to Get Rich Playing Video Games on Twitch