What is the 'Taylor Swift effect' and why might it be helping to

Taylor Swift was previously pictured at another NFL game amid rumours of a new romance with star player Travis Kelce. | ITV National News

The 'Taylor Swift effect' brings spending boost to football

Taylor Swift's Eras tour: A harmonious overture of the trickle-down effect on local economies - University of Birmingham

The Influence Lessons We Can Learn from the Taylor Swift Effect

Taylor Swift's impact on the NFL: The 'Swiftie Effect' helps Travis Kelce, sales and ratings

Why the 'Swift Effect' Is an NFL Advertiser's Wildest Dream

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The Taylor Swift effect on women's sports

The Taylor Swift Effect

Taylor Swift - Wikipedia