Free-to-Play Marketing: Positioning and Proposition

The below is an excerpt from Will Luton's book Free-to-Play: Making Money From Games You Give Away which is published b…

Messaging Strategies: Tell the Product Story Through Consistent Messaging Across Different Channels

5.4 Positioning and Repositioning Offerings – Principles of Marketing, 1st Canadian Edition

Untangling Value Proposition & Competitive Advantage, by Roger Martin

What is OTT and what are the benefits of OTT marketing?

Premium Pricing - Meaning, Strategy, Examples, Pros & Cons

Positioning Case Study: How We Created a Premium Content Marketing Service

3 Steps to Establish a Market Positioning Strategy • Imagine Hub

Player Valuation For Marketing in Free to Play Games

How to write a Brand Positioning Statement [with Examples]

User segmentation approaches for games, by Alyssa Perez, Google Play Apps & Games